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Tens of thousands of top technologists and industry leaders worldwide attend Intel’s Developer Forum which provides critical information to accelerate innovation in the technology industry.To attract these self proclaimed “geeks”, an integrated global marketing campaign was created which included print ads, web design, direct mail, collateral, guerilla marketing, event planning and management, style guides, and viral marketing through social media. Creative direction, art direction
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Tens of thousands of top technologists and industry leaders worldwide attend Intel’s Developer Forum which provides critical information to accelerate innovation in the technology industry.To attract these self proclaimed “geeks”, an integrated global marketing campaign was created which included print ads, web design, direct mail, collateral, guerilla marketing, event planning and management, style guides, and viral marketing through social media. Creative direction, art direction
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The Endowment’s mission is to expand access to affordable quality healthcare for underserved individuals and communities. We helped bring attention to their cause by creating a campaign announcing their new facility and conference. Mayor Villaraigosa gave its inaugural address. The success of the campaign was evident as there was extensive press coverage and a multi-month waiting list to use the Endowment’s new facilities.Creative direction, art direction, event planning, brand strategy
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For two weeks, vehicles, billboards, and other city sites were mysteriously wrapped to arouse on-lookers, causing the media and social media to explode. Guerilla tactics on the streets, an active website inviting social media participation, and posters were plastered on high-traffic city sites all adding to the adventure.Finally the “mystery vehicle” was unveiled, announcing the launch of Toyota’s new product, its Toyota Rewards Visa Card.Creative direction, art direction, experience strategy