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The Endowment’s mission is to expand access to affordable quality healthcare for underserved individuals and communities. We helped bring attention to their cause by creating a campaign announcing their new facility and conference. Mayor Villaraigosa gave its inaugural address. The success of the campaign was evident as there was extensive press coverage and a multi-month waiting list to use the Endowment’s new facilities.Creative direction, art direction, event planning, brand strategy
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The Endowment’s mission is to expand access to affordable quality healthcare for underserved individuals and communities. We helped bring attention to their cause by creating a campaign announcing their new facility and conference. Mayor Villaraigosa gave its inaugural address. The success of the campaign was evident as there was extensive press coverage and a multi-month waiting list to use the Endowment’s new facilities.Creative direction, art direction, event planning, brand strategy
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Translating print and web to a live event is no small task but we did so successfully, to an audience of over 30,000 brilliant technology minds in key markets around the world to meet, collaborate and learn from one another. I led global teams who created a highly engaging experience, resulting in increased attendance and participation.Creative direction, art direction, event planning
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Translating print and web to a live event is no small task but we did so successfully, to an audience of over 30,000 brilliant technology minds in key markets around the world to meet, collaborate and learn from one another. I led global teams who created a highly engaging experience, resulting in increased attendance and participation.Creative direction, art direction, event planning
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Translating print and web to a live event is no small task but we did so successfully, to an audience of over 30,000 brilliant technology minds in key markets around the world to meet, collaborate and learn from one another. I led global teams who created a highly engaging experience, resulting in increased attendance and participation.Creative direction, art direction, event planning
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Whether planting an indigenous hut or an igloo in high traffic areas to show accessibility 365/24/7, painting the city Intel Blue, using everyday props or arenas to demonstrate speed, seeding secret codes throughout consumer touchpoints that directed them to a microsite, then to a new-product launch party, Intel seamlessly brought its brand to its very important audience on an entertaining, accessible social level.Creative direction, art direction, brand strategy
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![INTEL]( "Whether planting an indigenous hut or an igloo in high traffic areas to show accessibility 365/24/7, painting the city Intel Blue, using everyday props or arenas to demonstrate speed, seeding secret codes throughout consumer touchpoints that directed them to a microsite, then to a new-product launch party, Intel seamlessly brought its brand to its very important audience on an entertaining, accessible social level.Creative direction, art direction, brand strategy")
Whether planting an indigenous hut or an igloo in high traffic areas to show accessibility 365/24/7, painting the city Intel Blue, using everyday props or arenas to demonstrate speed, seeding secret codes throughout consumer touchpoints that directed them to a microsite, then to a new-product launch party, Intel seamlessly brought its brand to its very important audience on an entertaining, accessible social level.Creative direction, art direction, brand strategy
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![INTEL]( "Whether planting an indigenous hut or an igloo in high traffic areas to show accessibility 365/24/7, painting the city Intel Blue, using everyday props or arenas to demonstrate speed, seeding secret codes throughout consumer touchpoints that directed them to a microsite, then to a new-product launch party, Intel seamlessly brought its brand to its very important audience on an entertaining, accessible social level.Creative direction, art direction, brand strategy")
Whether planting an indigenous hut or an igloo in high traffic areas to show accessibility 365/24/7, painting the city Intel Blue, using everyday props or arenas to demonstrate speed, seeding secret codes throughout consumer touchpoints that directed them to a microsite, then to a new-product launch party, Intel seamlessly brought its brand to its very important audience on an entertaining, accessible social level.Creative direction, art direction, brand strategy
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![MUSEUM OF LATIN AMERICAN ART]( "Light. Color. Composition. Form. It all goes into creating great art. The same elements went into creating a great experience, both memorable and artistic that moved the hearts, minds and spirits of the guests at MoLAA’s launch of their newly remodeled museum. This campaign included print ads, logo design, event planning and production that included a unique group of talented individuals.Creative direction, art direction, brand strategy, event planning")
Light. Color. Composition. Form. It all goes into creating great art. The same elements went into creating a great experience, both memorable and artistic that moved the hearts, minds and spirits of the guests at MoLAA’s launch of their newly remodeled museum. This campaign included print ads, logo design, event planning and production that included a unique group of talented individuals.Creative direction, art direction, brand strategy, event planning
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![PRINCESS CRUISES]( "Finding audiences from coast to coast, and every dock in between was easy. We were on mission to find those looking to escape from everyday stress, transporting them to a carefree life they dreamt about. To “Escape Completely”.Princess Cruises was their escape hatch. And the launch of the Crown Princess was to be their salvation.We created high profile onsite experiences that included the world’s largest deck chair sitting in the middle of high-stress prime locations, an orb that showcased the Princess’ frame, recreations of the Princess balcony, on board activities including golf, spa therapy, dance, fashion shows, and movies under the stars, all hosted by Brand Ambassadors capturing data.Creative direction, art direction, event planning, brand strategy")
Finding audiences from coast to coast, and every dock in between was easy. We were on mission to find those looking to escape from everyday stress, transporting them to a carefree life they dreamt about. To “Escape Completely”.Princess Cruises was their escape hatch. And the launch of the Crown Princess was to be their salvation.We created high profile onsite experiences that included the world’s largest deck chair sitting in the middle of high-stress prime locations, an orb that showcased the Princess’ frame, recreations of the Princess balcony, on board activities including golf, spa therapy, dance, fashion shows, and movies under the stars, all hosted by Brand Ambassadors capturing data.Creative direction, art direction, event planning, brand strategy
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![TOYOTA]( "Creating a high-profile experience was Toyota’s strategy to reinvigorate brand awareness by launching a new product. So to be true to this covert operation, a stealth campaign was developed to add the intrigue and mystery it so deserved. Creative direction, art direction, experience strategy")
Creating a high-profile experience was Toyota’s strategy to reinvigorate brand awareness by launching a new product. So to be true to this covert operation, a stealth campaign was developed to add the intrigue and mystery it so deserved. Creative direction, art direction, experience strategy
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![TOYOTA]( "For two weeks, vehicles, billboards, and other city sites were mysteriously wrapped to arouse on-lookers, causing the media and social media to explode. Guerilla tactics on the streets, an active website inviting social media participation, and posters were plastered on high-traffic city sites all adding to the adventure.Creative direction, art direction, experience strategy")
For two weeks, vehicles, billboards, and other city sites were mysteriously wrapped to arouse on-lookers, causing the media and social media to explode. Guerilla tactics on the streets, an active website inviting social media participation, and posters were plastered on high-traffic city sites all adding to the adventure.Creative direction, art direction, experience strategy
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![TOYOTA]( "Finally the “mystery vehicle” was unveiled, announcing the launch of Toyota’s new product, its Toyota Rewards Visa Card.Creative direction, art direction, experience strategy")
Finally the “mystery vehicle” was unveiled, announcing the launch of Toyota’s new product, its Toyota Rewards Visa Card.Creative direction, art direction, experience strategy
