RESUME
experience
Senior Creative Director 2008 – Present
ksquared creative
Visionary collaborator. Specialize in brand marketing and thought leadership through collaboration across internal and external stakeholders to ensure strategic and creative alignment. Provide creative distinction through integrated solutions for end-to-end communications, meeting business objectives of clients.
Highlighted Clients: Honda and Acura (magazine design),
St. Vincent’s (A not-for-profit early childhood education center, and affordable housing program. Managed brand campaign including logo design, website design, brand identity graphic standards style guide, and development opportunities), UCLA Women’s Gymnastics (collateral design, marketing opportunity brainstorm sessions), St. Francis Medical Center Foundation (video production for internal and external audiences)
VP, Senior Creative Director 2003 – 2008
Jack Morton Worldwide
Groupthink galvanizer. Directed local, national and global teams, creating compelling experiential marketing solutions for automotive, technology, entertainment, and healthcare brands, among others, targeting consumers, business-to-business, and internal audiences. Wrote creative briefs, which led to developing creatively integrated marketing programs, from concept to launch, ensuring strategic focus and highly successful brand-driven results. Extensive experience managing large teams in extreme deadline driven environments.
Highlighted Clients: Intel (led global teams from Shanghai to Russia to London to Boston through an integrated campaign including print, video, onsite multi-location events, digital media solutions, direct mail, and guerilla marketing), Amgen (help launch new products in their pipeline through events, print, and collateral campaigns), Toyota (launched their new Toyota Rewards Card through a multi-level tease campaign including experiential street marketing, website/microsite interactive solution, print, video), Museum of Latin American Art (re-launched the brand through a multi-channel campaign including website, social media, a multi-cultural event, print, and direct mail), The California Endowment (launched the new Los Angeles facility with a campaign for their three-day event through digital media, email blast, onsite experiential multi-media show including projections, sound design and digital graphics)
SVP, Associate Creative Director 1997 – 2003
McCann Erickson
Idea generator. Directed successful marketing launches for Fortune 500 brands. Led and conceptualized award-winning national campaigns through innovation, relevant storytelling and creative distinction. Recruited and hired smart talent, developing the next generation of creative leaders.
Highlighted Clients: The Boeing Company (TV, print, collateral), Nestle (TV, print, outdoor, and radio), City of Beverly Hills (print, collateral), Enson Fashions (TV, print), The Union Rescue Mission (TV, fundraising opportunities)
VP, Group Creative Director 1994 – 1997
Cohen/Johnson
Instrumental in developing a fast-growing, independent agency, by providing project management, strong organizational abilities, and leadership, combined with strategic creative skills. Managed teams of Designers, Art Directors, Copywriters, Directors, and Photographers, instilling a fun, open culture, fostering risk-taking and a commitment to creative excellence.
Highlighted Clients: El Torito Restaurants (TV, print), Del Taco (TV, print), Mervyn’s (TV), PetCo (TV)
VP, Group Creative Director 1991 –1994
Foote Cone & Belding
Developed strategic advertising, branding, and design for consumer products ranging from favorite children’s toys to luxury fragrances. Maintained excellent creative output and professionalism in a fast-paced, invigorating environment. Increased agency revenue by leading new business wins as well as directing key accounts.
Highlighted Clients: Mattel (print, TV), Nickelodeon (Print, TV), Giorgio of Beverly Hills Fragrances (print), California Milk Advisory Board (print)
education
Art Center College of Design
Continued education
University of California, Los Angeles
Continued education
California State University, Northridge
Bachelor of Arts, Graphic Design
Keep-Working-Until-They-Declare-Pencils-Down
Student of Life
awards and recognition
AAF Best in the West
Beldings
Clio
EFFIE
TELLY
New York International Film and TV Festival
One Show