I believe every brand is like an acquaintance that would like to hang out.
If the experience is good, you invite the brand over again and again. You laugh. You tell jokes. You become great friends.
I consider myself lucky to have helped build friendships for Intel, Boeing, Nestlé, Mattel, Bally Total Fitness, Amgen, Honda, the Museum of Latin American Art and many other local and national brands.
One of the best parts of being a creative director, is having the opportunity to uncover what makes a brand tick and discovering why people should care about it. By translating these insights into a purpose, it then inspires conversation, an exchange of trust, and ultimately, loyalty.
My responsibilities, as creative director, have included ensuring strategic and creative alignment across all stakeholders, as well as developing and executing integrated marketing campaigns for consumers, business-to-business, and internal audiences.
For this, Communication Arts, the Beldings, New York Directors Guild, the ADDY Awards and Clios have honored me for doing what I love to do.
While it says Creative Director on my business card, what I really am is a creative leader. I thrive on inspiring, nurturing and challenging teams to create and champion innovative work, unique stories, and compelling experiences while injecting each venture with passion for the brand.
I find myself passionately working until someone yells, “PENCILS DOWN!” I can’t imagine doing anything else. Or want to.
- My esteemed group of friends include:
- Acura
- Amgen Pharmaceuticals
- Bally Total Fitness
- Baskin Robbins
- The Boeing Company
- Buitoni
- The California Endowment
- CardioNet
- Carnation Products
- City of Beverly Hills
- Del Taco
- Giorgio Beverly Hills
- El Torito Restaurants
- Enson Fashions
- Honda
- Intel Corporation
- Los Angeles County Museum of Art
- The Los Angeles Times
- Mattel
- Mazda
- Mervyn’s
- Mexicana Airlines
- Museum of Latin American Art
- Nestle
- Nickelodeon
- Paramount Home Video
- PetCo
- St. Francis Medical Center Foundation
- St. Vincent's
- Toyota
- The Union Rescue Mission
- University of California, Los Angeles